8/20/2023 0 Comments Extra gum wrapper origami![]() ![]() Try some that are larger and some that are smaller to see what works best for you. If you’re unsure how you want your heart to look, try experimenting with different gum wrappers. ![]() Make sure that you have this type of wrapper and not the more durable plastic kind. Most gum wrappers come in flimsy paper that is easy to fold. Or, if you’re going to have a design on your heart, make sure to draw or color this design before you start folding. If you want your heart to be a particular color, make sure to find a gum wrapper with that color. ![]() Choose a wrapper that corresponds with how big you want your origami heart to be. The implication with bigger gum wrappers is that your heart will be bigger. Here are a few tips for choosing a gum wrapper: Otherwise, any size gum wrapper that you can fold with your hands will work. If your gum wrapper is so tiny that you cannot manipulate it with your hands, it won’t work. Only time will tell how they charm us next.You can use any gum wrapper that you wish, big or small, colored or uncolored. ![]() While ‘The Story of Sarah & Juan’ works more or less to formula, featuring a modern cover of a classic love song and a plot borrowed from Extra’s previous campaign, there’s no denying that the spot achieves what it set out to.įor the second time in two years the brand has managed to turn the gum wrapper, modern life’s most disposable pieces of rubbish, into a sentimental souvenir. While we usually expect a flurry of romantic ads in February, Extra’s decision to launch outside of the Valentine’s market has seemingly paid dividends. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your head and into the next countyīuzzFeed championed the ad in an even-handed piece titled ‘ This Gum Commercial Is Making Everyone Weep’, while the Daily Mail’s ‘Femail’ section asked whether Extra had created the most romantical commercial of all-time.Īt a moment when the number of ‘viral’ videos circulated on any given day is almost impossible to countenance, a boost from a massively-popular aggregator like BuzzFeed or Femail can help to magnify and amplify the social spread of a campaign. But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment.īesides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. Their gum-based affection reaffirmed, Sarah and Juan fall into each other’s arms and everyone lives happily ever after.ĭepending on your predilections, you’re either a sentimental puddle of goo right now or your eyes have rolled out of your head and into the next county. On each of these wrappers is a cutesy sketch of everything they’ve done together. In a final act twist, Juan invites Sarah to a private gallery where a series of Extra chewing gum wrappers adorn the walls. If you’ve seen the weepy romance ‘ Like Crazy’, this will all be very familiar. Things are looking strained for our young lovers: the distance is getting to be too much and you can tell years have passed because Sarah’s wearing reading glasses all of a sudden. Traversing the years, we see Sarah and Juan’s love tested as they graduate from high school, move away to university and eventually enter a long distance relationship. We see their relationship progress in a charming rom-com montage, underscored by a cover of Elvis Presley’s ‘Can’t Help Falling In Love’ and the lovers’ periodic offering of chewing gum and coy smiles. Minty loveĮxtra’s latest, ‘The Story of Sarah & Juan’, is a variation on that theme, giving the brand’s own spin on the tale of two high school sweethearts.Īfter their eyes meet across a crowded room, Sarah and Juan’s first real interaction comes when, you guessed it, she offers him a stick of Extra. It’s been two years since Extra Gum and agency BBDO put out ‘ Origami’, a hugely popular spot which transmuted chewing gum wrappers into a touching ode to father-daughter relationships.Ĭonnecting Extra Dad and Extra Daughter through a series of origami swans, the spot was watched over 2m times and likely prompted more than a couple overdue calls home. Thanks to a new chewing gum ad capturing the hearts of social media denizens everywhere, we may have to adjust our definition of millennial romance. If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar.Īdd a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s the modern image of pop culture love, right? Think again. This article first appeared on Marketing Magazine ![]()
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